Welcome to the Dental Marketing Newsletter. This is Felix from ClinicBoost.

This week, I want to address a common challenge we all face in dental marketing.

I created this newsletter to share my experience in the daily operations of my dental lead generation company, ClinicBoost.

What you will read below is the first part of a series that will expose everything that is wrong with dental marketing, and eventually, how to fix it.

Please participate in the poll at the bottom of this email to help me tailor the content of this newsletter better to you, dear reader.

The Main Problem With Dental Marketing

There is a major flaw in the dental industry when it comes to marketing.

With most businesses, there is a shortage of demand for the service and therefore you need to compete to acquire clients.

In the dental industry, this is not the case.

Acquiring a dental patient is extremely easy. What is not easy is teaching a dentist how to acquire a dental patient.

You see, dentists have the broadest market there is. Quite literally everyone needs a dentist.

Think about it for a second.

Everyone has teeth.

And those who don’t, well, they need some.

Also, there is an extreme imbalance in the number of dentists for each person.

This is why the margins in the dental industry are so high.

Everyone needs a dentist, and only a few dentists are available to serve the population.

In fact, there are about 150,000 registered dental practices in the US, for a total population of around 333 million people.

This means every dentist gets about 2,200 patients by default.

Yes, this is an oversimplification and does not account for market inefficiencies, but to a certain extent, this is true.

Compare that to an electrician.

There are approximately 1 million electricians in the US.

And not everyone needs an electrician.

This also means that once you put an ad out there, everyone will relate to it in one way or another.

You might already have a dentist, but you will still be curious to know about this Invisalign offer or who this new dentist is in your neighbourhood.

So dental advertising is really easy.

But with patient acquisition, there are two steps:

1. Attracting a new patient

2. Selling to a new patient

And step 2 is where the problem is.

You see, dentists don’t need to advertise to make a living.

And I don’t mean they will automatically get rich just by being a dentist.

But they need to work. And they need to work hard.

A busy dentist sees 15-20 patients per day, moving from one to another.

Between taking care of their patients and managing their staff, they don’t have time to sell to new patients.

A dentist is used to caring for a patient sitting in their chair with their mouth open wide.

Not reviewing CPL and PAC and ROAS.

And this is why it is so very hard to successfully run dental advertising for a dental practice.

The only time a dentist will acknowledge the value of their marketing spend, is when they see a paid dollar amount, next to a patient name highlighted in yellow to indicate it came from their marketing campaign.

It either works, or it doesn’t.

As much as you want to review the marketing spend and optimize and test, a dentist simply does not have time for that.

So how do you successfully run a dental marketing campaign profitably?

This is something I will cover in next week’s newsletter.

For now, I need to ask you for a quick

Poll

How I Can Help

At the moment, I am not taking calls or taking new clients. I am cooking something big, and I need to focus my time and energy on it.

This newsletter will keep you updated on the progress, what I am doing to improve the dental industry, and how it will eventually make dental marketing something you will never have to worry about ever again.