The Dental Marketing Newsletter is Born

This newsletter will become your best buddy if you want to learn how to grow your dental clinic through marketing

Felix Lacroix
March 14, 2024

Welcome to the Dental Marketing Newsletter. This is Felix from ClinicBoost.

The approximate read time of this edition is 4 minutes.

Before you go on and read this first edition, be sure to claim your free dental marketing ad templates. Simply reply “Dental Templates” to this email and we will ship them right out (electronically..)

In this first edition of the newsletter:

Try this: Each week, we will give you tips that you can directly apply to your ongoing campaigns.
Felix who?: How I went from selling private jets to starting a dental marketing newsletter
Grow your clinic: Please do. Or don’t. But if you do, you will need advertising and this might be the most important part of a dental marketing campaign
Town square report: A bunch of good Twitter posts and threads about dental marketing

And much, much more..

Join me this Thursday at 2pm EST live while I find and redesign dental marketing ads

Dental Marketing Strategy of the Week

For faster results from your dental marketing campaign, always appeal to your your dream customer for one specific treatment in your ad creative.

This will act as the first layer of qualification for your campaign and reduce the amount of qualification you need to make further down your funnel AND will help your marketing platform’s algorithm find your ideal customer.

Make sure your creative is clear on the following criteria to better target your ads:

Demographic: Children vs. senior
Income: Upfront pricing vs. low payment financing
Call to Action: Book a call now vs. get more information

What do private jets and dental implants have in common?

You might be thinking it’s titanium.. and actually yeah, they both have parts made of titanium.. So what is ANOTHER thing private jets and dental implants have in common? Well, I wont lead you on here and will tell you the answer right away: it’s me.

The first thing I learned to sell.

Selling private jets vs. dental implants

Back in 2016 I was helping a private jet manufacturer find potential customer for their brand new jets. That was pretty cool, but also pretty hard. Why? Do you know what the average wealth of a private jet owner is? It’s 190 million dollars. Do you know how many people have a net worth above 190 million dollars? 20,000 people, across the whole world. And we sold 140 planes in a year.

What does this have to do with dental implants?

Well, do think about how many people there are in your city and surrounding area. 100,000? 1,000,000? And do you know how many of those have teeth? All of them. Well, almost all of them. And all those shiny or yet to be shiny smiles are worth at bare minimum five thousand dollars as a dental patient. So now, if I was able to find buyers for 140 planes amongst some of the most inaccessible and solicited people on earth, don’t you think you can find a couple new patients a month for your dental practice by learning about dental marketing?

How you can grow your clinic (and profits) with dental marketing

The thing is, as a dentist, you have one of the broadest audience there is. Now you might or might not realize it, but if you don’t, here it is in black on white: Everyone needs a dentist. And I mean everyone. Sometimes I hear dentists talk about “bad patients” or “patients nobody wants” and quite frankly, if you want to disqualify people then by all means. At ClinicBoost we disqualify people all the time based on our client’s criteria. But you need to be mindful of one thing. Your “worst” patient is someone else’s ideal patient. And that someone else might actually be running a more profitable practice than you are. Or maybe you are that someone else and this is why you are reading the Dental Marketing Newsletter. Because the fact of the matter is; if there’s a will, there’s a way. And there are “wills”, and there are “ways”.

Paid advertising patients

Now this does not mean that you will only get one type of patient when running an advertising campaign. It means that you will get ALL types of patients and you should have something to sell to each and every one of them. Because if they are reaching out from one of your campaigns, well guess what… 1. they have teeth. 2. they need your help. Now it’s up to you to make sure that you recognize what they need (that’s usually why you went to dental school) and how to give it to them (that they don’t really teach in dental school).

They can all afford a private jet

Well they can’t. But you need to see it that way. Anyone that walks into your clinic or call your office needs your help. And you have the incredible skill and knowledge to help the with a life changing procedure. Even the most subtle attention you give to your patients on their oral health can greatly impact their confidence, their self-esteem, and so on. As opposed the “patient nobody wants” everyone is soliciting the “ideal patient”. What this affects is the most important metric you should absolutely know about when running marketing campaigns: your Customer Acquisition Cost (CAC).

CAC for president

The rule is simple, for the same case value, the higher the CAC, the lower the profits. Where you want to get is at a low CAC but keep your case value high. And this won’t happen if you are disqualifying too many patients and this wont happen if you are relying only on referrals (see below)

Why knowing your CAC is important.

The next time you speak with a patient for the first time, remember this: they can afford a private jet.

Poll

If you want to shortcut your learnings on dental marketing

I will be posting free video trainings on my YouTube channel (link)
If you are looking to grow your practice through dental lead generation, we have worked with over 50 clinics and helped dental clinics make up to 10x their investment in marketing spend. Apply here (link)

Get 3 people to sign up and I will give you XYZ (hustle referral program)